Park Eun-bin's Encounter with Younger Self in Recent Commercial Sparks Controversy

In the swiftly evolving realm of technology, deepfake and AI advancements are reshaping the entertainment landscape.

A recent milk commercial featuring renowned actress Park Eun-bin has sparked discussions surrounding the capabilities and implications of deepfake technology.

The commercial, portraying Park Eun-bin meeting her younger self, has captivated audiences with its remarkable resemblance to the actress.

Powered by AI deep learning, the advertisement aims to illustrate the passage of 87 years, showcasing Park Eun-bin's evolution alongside three child actresses. Viewers have lauded the technology's precision in recreating her childhood features.

Understanding Deepfake Technology

Deepfake technology, a fusion of deep learning and fake, involves synthesizing facial features or body parts using artificial intelligence.

Computers autonomously learn and analyze external data to seamlessly recreate individuals' appearances across various ages, revolutionizing content creation in the entertainment industry.

READ MORE: Park Eun Bin To Debut as Doctor in Medical-Thriller Drama 'Hyper Knife'

Beyond Commercials: Deepfake's Versatile Applications

The application of deepfake extends beyond commercials, infiltrating various media forms.

From television series like JTBC's "Welcome to Samdal-ri," where the late Song Hae's appearance was recreated using deepfake, to Netflix's original series "A Killer Paradox," where actors portray younger counterparts through deepfake technology, the industry is witnessing a paradigm shift.

Balancing Innovation with Ethical Concerns

While deepfake and AI technologies enhance immersion and facilitate challenging scenes, concerns about their misuse and implications loom large.

Rising deepfake crimes, exemplified by online phishing impersonating public figures, prompt calls for systemic changes and heightened awareness from celebrities like Song Eun-yi.

The Dual Nature of Technological Advancements

The proliferation of deepfake and AI technologies also raises concerns about exacerbating polarization within the entertainment industry.

While prominent celebrities stand to benefit, lesser-known actors may face diminished job opportunities, accentuating existing inequalities.

ALSO READ: Rising Star Yoon Chan Young To Join Park Eun Bin In New Series 'Hyper Knife' - More Details Inside!

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Written by: Joan Cabigas