Fashion Brand Receives Backlash for Doing THIS to Kim Ji Won: 'Doing Business So Badly'

"So annoying!"

This luxury brand is receiving backlash from fans for allegedly "mistreating" Kim Ji Won.

Headlining the 2024 smashing hit K-drama "Queen of Tears" opened a lot of doors for brilliant actress Kim Ji Won. Following the successful finale of the series, the actress started touring Asia to meet her fans, and scoring deals and collaborations with various brands. 

Among the new partnerships she signed is with Dior. On July 6, on the official social media account, Dior published a photo of "Queen of Tears" lead star Kim Ji Won, naming her as the House Ambassador.

Through the post, the public considered it as an announcement for Kim Ji Won as the official ambassador of the famous fashion brand, Dior. Topics celebrating the actress' new title and partnership with the brand also began to appear. 

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However, after half an hour, Dior edited the post and removed the "House Ambassador" part, leading Kim Ji Won's fans to raise questions against the fashion brand.

Faced with confusion, Dior deleted the original post and replaced it with a new one, which called Kim Ji Won's snap as "the picture of elegance," and totally removed the title of ambassador.

Adding to the fans' anger is that the designer house blocked comments from the post, mainly to avoid receiving negative comments.

Some claimed that this likely means that Dior made a mistake, and Kim Ji Won is not the new ambassador of the brand. As a result, many fans expressed their anger online and some even called out the brand for their mistake.

• "So annoying!"
• "Luxury Brands is doing business so badly, it affects the artists."
• "Luckily she's not an idol, if she were an idol she would be immediately teased by antis."
• "Probably the brand hasn't chosen an official date yet, Dior always has to edit the caption 2-3 times every time they post."

Last June 25, before her scheduled fan meeting, Kim Ji Won attended an event at Dior Taiwan.

Meanwhile, Kim Ji Won is currently going back and forth to Korea to meet her Asian fans for her "Be My One" fan meeting.

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Shai San Miguel wrote this.