Lee has appeared as the spokesmodel for the French outdoors wear company since 2011, starring in memorable pictorials that have ranged from camping scenes to couples photos starring Yoona of Girls' Generation.

2015 served as a lucrative endorsement year for "The Heirs" actor, as he successfully served as the face of a historic campaign for the Korea Tourism Organization, drawing more than 20 million international YouTube viewers to the post-MERS ads.

He continues to transition from his image as a teen drama protagonist, embracing the persona of a blockbuster film hero for his upcoming Korean-Chinese co-production, "Bounty Hunters."

The popular actor recently completed his "talk concert" series, which reached audiences in Seoul and Japan.

While his next television role remains unknown, representatives for Lee recently his interest in the latest project from "City Hunter" director, Jin Hyuk, which features screenwriting by "My Love from the Star" creator, Park Ji Eun (Grace Park).