The World Wide Fund for Nature (WWF), the world's largest non-profit international nature conservation organization, released a video of the "Re:Textile" campaign to expand sustainable fashion on the 13th of October 2020 and announced that actor Park Seo Joon participated as a narrator for the same.
Park Seo Joon is active as a WWF ambassador since 2017 to participate in Earth Hour and has been continuing various nature conservation activities with WWF, including relief from Australian wildfires. He has also supported campaigns by donations steadily since then. He delivered a campaign message to reduce the textile and fashion industry's impact on the environment through resource circulation and conscious consumption.
The campaign video shows the reality and seriousness of the amount of damage nature are subjected to because of the textile fashion industry with the main cause being discarded fabrics and shows the process of recycled fabrics.
The "Re:Textile, Project Repurposed Textile" campaign was designed to lead to notable market changes in the textile and fashion industry that greatly impact the environment. Through campaign videos and product sales, consumers are informed of sustainable consumption methods. Companies are presented with methods to reduce environmental impact by using fabrics scheduled to be discarded due to reduced exports and seasonal changes.
The Retextile Campaign has recruited and selected about 10 notable fashion brands that pursue a sustainable change in the domestic fashion industry and care about the environment. The products created through the project are being sold on the crowdfunding platform Wadiz from October 12th, 2020.
Park Seo Joon, Bae Doo Na, and Oh Ji Ho participated in this campaign's narration process, and actors Kim Seon Ho, model Ahn Seung Jun, and Sun Hye Young joined in to support the cause by sympathizing with the purpose of the campaign.
