If you love online shopping and K-dramas, then your two worlds are going to cross. One of the biggest Southeast Asian e-commerce platforms Lazada has just announced its newest endorser, and it is veteran South Korean actor Lee Min Ho!

The actor actually took to his official Instagram to share the news with fans himself. He posted the photo with the caption "#Lazada1111 #LazadaXLMH".

Lee Minho is the platform's first regional brand ambassador that will be headlining the brand's campaign, the "Lazada 11:11 Shopping Festival". The event is Lazada's most anticipated and biggest one-day sales of the year.

When talking about Lee Min Ho joining the Lazada family as their newest ambassador, Mary Zhou, Lazada's Group Chief Marketing Officer, had this to say:

"Lee Min Ho and his bright, optimistic, and encouraging personality resonates with the Lazada shoppers. In a year that has been full of uncertainty, we want to capture the imaginations of our shoppers with a regional brand ambassador who can inspire happiness and put a smile on the faces of consumers across Southeast Asia. We are thrilled that Lee is Lazada's Heartthrob and the fact that he has a strong alignment with our brand. Reminiscent of Lazada's spirit and tagline 'Go Where Your Heart Beats' and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions which Lee has demonstrated in his career and various social involvement in giving back to the community."

Lee Minho also expressed his excitement to be joining the Lazada family. In a statement, the internationally famous Hallyu star said:

"I am excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador. Lazada is known across the region for its innovative and customer-focused approach to online shopping, and working with the Lazada family has been an extremely fun and creative experience so far. I am looking forward to introducing more fans and friends in Southeast Asia to the lifestyle platform. It is amazing to see individuals continue to pursue their passions, pick up new skills, and experience the joy of going where their hearts beat through Lazada. I am pleased to be a part of this story and to be playing a role in uplifting spirits and sharing more happiness with my fans and consumers in Southeast Asia."

To promote Lazada's 11.11 event, Lee Minho starred in a commercial that showcases his online shopping routine. The CF was posted to Lazada's official social media account and can be seen here:

Lee Min Ho also virtually collaborated with the brand's other local brand ambassadors across Southeast Asia, including Kathryn Bernardo from the Philippines, Agnez Monika and Verrell Mramasta from Indonesia, Ayda Jebat from Malaysia, Ranee Campen from Thailand, and Chi Pu from Vietnam.

Congratulations on the new deal, Lee Min Ho!

Lee Min Ho is a South Korean actor, singer, and model. He gained fame in 2009 for his role as Gu Jun Pyo in "Boys Over Flowers". He is well known for his roles in "Personal Taste" (2010", "City Hunter" (2011), "The Heirs" (2013), "Legend of the Blue Sea" (2016), and "The King: Eternal Monarch" (2020). Due to the success of his works, Lee Minho gained international fame and has established himself as a top Hallyu star. He has a large fanbase in Asia and numerous Western countries, notably the United States, France, Australia, Canda, Spain, and Italy.