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"Startup" is a romantic drama set in "Sandbox," the fictional Silicon Valley of South Korea. It features the story of people, especially young adults, who want to create their own company. The plot centers on four people trying to achieve their goals. Seo Dal Mi (Suzy), who dreams of becoming South Korea's Steve Jobs, is goal-driven and a positive thinker. She possesses a grand plan for herself. Then she crosses paths with Nam Do San (Nam Joo Hyuk), the CEO of the technology startup company named Samsan tech. He was a math genius when he was a kid but lost all his self-confidence when his company started to fail.

Kim Seon Ho, on the other hand, stars as Han Ji Pyung. He is an achiever and works as a team leader at SH Venture Capital. With his impressive skills in investment and his sharp tongue, people nicknamed him as the "Gordon Ramsay of investments." Though he may seem to be grumpy at others, he has a soft spot for a special person who helped him in the past.

Lastly, CEO Won In Jae (starred by Kang Han Na) is a woman who has everything any girl could ask for: a good educational background, a pretty face, and of course, wealth. She may seem to have everything, but she's not happy with what she has and does everything she can to create success independently and be acknowledged for her skills. One day, she quits being the CEO of her stepfather's company and joins "Sandbox."

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Written By: Sam Yap