Fans were ecstatic when JTBC announced that "Snowdrop," starring Jung Hae In and BLACKPINK's Jisoo, will officially meet the viewers this coming December. However, the public is also curious - why will it air on Disney+ and not on Netflix?

Here's why.

Why BLACPINK's Jisoo and Jung Hae In's 'Snowdrop' Will Air on Disney+ and Not on Netflix

On October 14, Walt Disney Company held an APAC content showcase and introduced the list of shows from various foreign countries that will air on Disney+.

Among the Korean shows that will be produced is the forthcoming drama "Snowdrop," starring Jung Hae In and BLACKPINK member Jisoo.

JTBC's "Snowdrop" is slated to premiere in December, and online streaming platform Disney+ was able to acquire the rights to also produce the drama for the eagerly waiting international audience.

A plethora of JTBC dramas have been released to Netflix, but this time, the network giant chose to partner with Disney+. This is because Korean content platforms became more diverse.

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More Korean Content to be Introduced in Foreign Countries Through Disney+

It has been said that with the launch of Disney+ in Korea earlier this year, the OTT service of Wave for terrestrial content, TVING or Netflix for CJ ENM, and Netflix for JTBC, is expected to change in the future.

In addition, YG Entertainment, the current label company of K-pop girl group BLACKPINK, decided to release "BLACKPINK: The Movie" on Disney+ and theaters.

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Other Korean variety shows and upcoming K-dramas, "Our Police Class," "Moving," "Greedy," and "Kiss Sixth Sense,'' will also be available on Disney+.

According to the report, this is a strategy to target subscribers not only in Korea but also around the world since the Hallyu wave is becoming more prominent in the international market.

Webtoon and web novel-based dramas are also gradually expanding their influence outside Asia, and Disney+ is all set to introduce them to a wider audience.

Disney+ also confirmed that there are about 50 shows to be produced until 2023, including contents from Japan, Indonesia, Japan, Austraila and Korea. However, it is still in discussions whether Disney+ will continue to invest in Korean content when it comes to production like Netflix.

Previously, Netflix announced that they would invest 550 Billion KRW in Korean content production this 2021.

IN CASE YOU MISSED IT: 'HAESOO IS COMING': Viewers Laud BLACKPINK Jisoo's Impressive Voice Over in JTBC's 'Snowdrop' Teaser

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Written by Shai Collins.