In "I Hear Your Voice," Lee Jong Suk' played Park Soo Ha, a character whose life was complicated by the thoughts he could hear.

Now that his hit drama is history, the actor will lend his voice to help those who cannot see.

Next week he becomes the advertising model and honorary ambassador for Standard Chartered Bank's Good Library Project.

The actor will not only serve as the face and voice of the campaign, he will also personally make recordings for the visually impaired. The project enlists people who would like to read books and record them for blind people.

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He takes over the title from the previous spokesperson, actor and singer, JYJ's Park Yoochun.

According to former spokesperson Park Yoochun, it's easy to participate and doing so has its rewards.

"Everyone who wants to help can take part," he said. "I hope more people can share the joy of helping others by doing this volunteer work for the visually impaired.'

Last year participants were invited to a festival where they helped Park Yoochun to make a commentary film and audio book for the visually impaired.

As the new spokesperson for the campaign, Lee Jong Suk will also help explain how people can get involved.

"We chose Lee Jong Suk as the spokesperson because he matched well with what the 'Good Library Project' was looking for," said a representative of Standard Chartered Bank. "He has a kind image and a soft and comfortable voice tone."

More than 100,000 people took part in the project during the first two years and the bank's representatives hope that participation will grow. It is hoped that the actor's popularity helps add many more titles to the Good Library Project's collection.

Song Hye Kyo also participated in efforts to help the blind this year although her efforts were independent of any organization. The actress became aware of the problems that the visually impaired faced when she played the blind heiress Oh Young in the drama "That Winter The Wind Blows."

She helped to print blind brochures and guidebooks for several locations including brochures for the Independence Hall of Korea.

"After I played a role of a blind woman, I realized how many difficulties they have to face in their daily lives," said Song. "To help them, I decided to support in publishing Braille brochures."

She recently donated Braille guidebooks to a Korean Independence museum located in China.