In the swiftly evolving realm of technology, deepfake and AI advancements are reshaping the entertainment landscape.
A recent milk commercial featuring renowned actress Park Eun-bin has sparked discussions surrounding the capabilities and implications of deepfake technology.
The commercial, portraying Park Eun-bin meeting her younger self, has captivated audiences with its remarkable resemblance to the actress.
minyoung mention #parkeunbin in her interview 😍😍
— chiee (@eunbin_bunny04) April 27, 2022
when Park Min-young was filming the drama last year, she belonged to the same Namoo Actors as Song Kang, who was her counterpart. She said that in the past, she also filmed a cider commercial with Lee Joon-gi and Park Eun-bin. pic.twitter.com/AiIQhlV0b0
Powered by AI deep learning, the advertisement aims to illustrate the passage of 87 years, showcasing Park Eun-bin's evolution alongside three child actresses. Viewers have lauded the technology's precision in recreating her childhood features.
Understanding Deepfake Technology
Deepfake technology, a fusion of deep learning and fake, involves synthesizing facial features or body parts using artificial intelligence.
Computers autonomously learn and analyze external data to seamlessly recreate individuals' appearances across various ages, revolutionizing content creation in the entertainment industry.
Beyond Commercials: Deepfake's Versatile Applications
The application of deepfake extends beyond commercials, infiltrating various media forms.
🐰🥛🐰🥛🐰🥛🐰🥛🐰🥛
— Park Eun-Bin Spain (@ParkeunbinSpain) April 24, 2024
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.#ParkEunbin #박은빈 #parkeunbin_spain #MilkSeoul pic.twitter.com/99zsqYLC4R
From television series like JTBC's "Welcome to Samdal-ri," where the late Song Hae's appearance was recreated using deepfake, to Netflix's original series "A Killer Paradox," where actors portray younger counterparts through deepfake technology, the industry is witnessing a paradigm shift.
Balancing Innovation with Ethical Concerns
While deepfake and AI technologies enhance immersion and facilitate challenging scenes, concerns about their misuse and implications loom large.
Rising deepfake crimes, exemplified by online phishing impersonating public figures, prompt calls for systemic changes and heightened awareness from celebrities like Song Eun-yi.
The Dual Nature of Technological Advancements
The proliferation of deepfake and AI technologies also raises concerns about exacerbating polarization within the entertainment industry.
While prominent celebrities stand to benefit, lesser-known actors may face diminished job opportunities, accentuating existing inequalities.
ALSO READ: Rising Star Yoon Chan Young To Join Park Eun Bin In New Series 'Hyper Knife' - More Details Inside!
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Written by: Joan Cabigas
