Girl's Day Hyeri's Response as Her Movie 'Victory' Struggles at Box Office Despite Star-Studded Cast Gains Attention

The success of movies at the box office is often a measure of their popularity, especially for those shown in traditional cinemas. Unfortunately, not all films manage to make a profit, and some struggle to cover their production expenses entirely.

Victory, released on August 14 in theaters follows the story of a high school dance duo who come together to form a cheerleading team on an island.

The movie features Hyeri from Girl's Day as the character Pil Sun and actresses Park Se Wan and Jo A Ram, portraying her best friend and an experienced cheerleader. 

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Additionally, Lee Jung Ha plays a soccer player on the school team in the film. Early reports revealed that Victory entered the box office rankings in place and drew 36,258 viewers on its opening day.

After being out for a week, the movie hasn't attracted an audience, as about 220,000 people have watched it, falling way below the expected 2 million viewers needed to break even.

Hyeri, who has been openly enthusiastic and emotionally invested in the film, shared her disappointment over its underwhelming performance. The actress, known for her reactions, confessed to shedding tears while watching the movie and during its premiere.

Despite the numbers, Hyeri has taken measures to increase the film's viewership. She has upped her presence by sharing fan reviews on Instagram and discussing the movie on platforms.

Nicknamed the "promotion fairy" for her dedication, Hyeri has surprised fans by showing up at screenings to engage directly with audiences to draw people to see it.

Following its debut at the New York Asian Film Festival, where Hyeri received an award, Victory was also released in North America.

However, it remains uncertain whether these initiatives will lead to a rise in ticket sales.

As "Victory" continues its run in theaters, the public is eagerly observing to see if Hyeri's dedicated promotional efforts will contribute to the film meeting its targets.

Hyeri's response to the challenges faced by the film has garnered attention, showcasing her dedication to the project and her willingness to exert effort to achieve its success.

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This article was written by:

Rovelyn Barba