Ever since the innovative two-version (tvN and TVING) release strategy of the latest tvN and TVING drama "The Queen Who Crowns" right across Sakauraok has dropped, the K-drama scene has settled into a shambles.
Featuring Cha Joo Young and Lee Hyun Wook, this series is available in both 19+ and 15+ versions, depending on viewer preference.
The drama focused on the intricate association of Queen Wongyeong and King Taejong Lee Bang-won, which was released with 19+ installments on OTT platforms before broadcasting the 15+ versions on tvN.
According to Newsen, this strategy has been praised for successfully striking the right balance between mature material and more family-friendly content.
Its premiere attracted an average 5.1 percent rating in the Seoul metropolitan area, with a peak of 5.9 percent, according to Nielsen Korea.
Its launch rating makes it the highest-rated TVN Monday-Tuesday drama to premiere in over a year, breaking the 5% mark.
The Queen Who critics have well-received crowns for its skillful direction that uses alternative content in the 15+ version instead of explicit scenes. It guarantees no TVN viewer feels cheated.
The praise continues for Cha Joo Young's ability to make the show's dramatic but sensitive material watchable, serving to carry it through the rough patches with dignity.
The 19+ episodes are available on TVING every Monday, and the 15+ versions are broadcast on tvN every Monday and Tuesday at 8:50 p.m. KST. The staggered release also received some positive feedback for appealing to different viewing preferences and improving the ratings for both networks.
The Queen Who Crowns has effectively captured audiences interest by making an interesting comparison between two formats.
They can also indulge their curiosity with the TV version through a TVING pre-release that can enhance their viewing experience.
The drama unfolds and continues to create buzz, as well as strong viewer engagement, effectively executing its dual-track strategy in a competitive market led by streamer Netflix.