You would never equate a war zone with social media. Or is this a new frontier where people are actually supporting the Sudanese and their culture through social networking? They may be doing more than that through Twitter and Facebook, sharing practical information and up to date news of the war.

When done right, social media is powerful and helps to create awareness about the goings on in various parts of the world that we would not ordinarily find out about. And Sudan is one of these places.

There have been a large number of tweets with the hashtag #ThingsIloveaboutsouthsudan in the last three days, reports BBC in its #BBCTrending segment.

Ian Cox is an U.S. citizen and he has a business in Juba the capital of Sudan. He is selling 4x4 vehicles and he is one of those who introduced using the hashtag.

Cox told BBC, "Right now, it's hard for traditional media to do a positive story about South Sudan - because there are not a lot of positives there," adding, "but it's good to push out a parallel message about what the country is like at its core."

When the conflict began a couple of days ago, about 2,000 tweets contained the hashtag #MyTribeIsSouthSudan.

When you talk about Sudan, there are some who view the country divided along ethnic lines and hashtag is one way to stop that from happening.

The conflict stemmed from accusations on December 15. President Salva Kiir, a Dinka allegedly blamed a former Vice President Riek Machar, a Nuer, for planning to overthrow his regime.

In the very beginning of the conflict, Twitter was a medium for creating awareness about the dangerous places in Juba and in preparing for evacuations.