On February 24, Vitamin C supplement brand "Lemona" named Kim Soo Hyun as their first ambassador since it was launched 31 years ago.

According to representatives from Lemona, "Since being founded 31 years ago, Lemona has had female celebrities such as Ha Hee Ra, Kim Hyun Joon, Jung Hye Young, Choi Gang Hee, KARA, and IU as its endorsers. Kim Soo Hyun will be breaking this tradition as the first ever male ambassador."

"Among the actors of his generation, Kim Soo Hyun is unrivalled as the top celebrity male endorser, and there is no one better to represent the brand than Kim Soo Hyun. He is loved by consumers both young and old which makes him the perfect brand ambassador," they said about their new model.

Kim Soo Hyun expressed his gratitude and excitement, "I'm so happy to be the brand ambassador for a brand like Lemona which has been loved through many generations. As the new model of Lemona, I will show everyone a better side of Kim Soo Hyun."

He will begin promotional events from the brand starting on March.

Meanwhile, catch Kim Soo Hyun's last episode as the alien Do Min Joon in "You From The Stars" on February 27.