Our "Pretty Little Liars'" Lucy Hale has new things to be crazy about. This time it's on fashion! Hollister will be now working with the actress-singer to design an all-new collection for the American brand company.
The collection will be exclusively available at the company's stores and at its online stores, HollisterCo.com. Hale, who plays Aria Montgomery in ABC Family's hit TV series "Pretty Little Liars", has designed for leggings, skirts, soft dresses, and tops with a So Cal-cool vibe for the brand which will be launched in two installments and will be available in limited time. The first release will be on Friday, August 8 and the next one is on another Friday of August which is on 29th.
It's another breakthrough for Hale on her booming career, considering that it's the first time that the Hollister collaborates with a celebrity. One thing, the "Pretty Little Liars" star will be performing at the Hollister House in Santa Monica, California on August 3 to formally launch the campaign for the collection.
Hale said as published at the Empty Lighthouse Magazine, "I am so fortunate to be working with Hollister on this collection. It is an exciting time for the brand and it has been an unforgettable experience being able to design quality clothes that reflect a Southern California lifestyle."
Hollister finds the actress-singer fit for the brand. Michael Scheiner, senior director of marketing and public relations, said as quoted at Empty Lighthouse Magazine "Her easygoing personality goes hand in hand with our Hollister lifestyle. This is part of our ongoing strategy to connect with our consumer and provide clothing and content that is relevant to them. We're looking forward to this campaign and [we] know everyone around the world will love her collection."
The off-duty style and the throw-it-on-and-go approach are the inspirations of Hale in designing the clothes for the first installment; while the laidback beach days and never-ending summer looks will be seen in the second launching.
