There can be no doubt that Disney will be banking on the huge popularity of their animated film Frozen. As early as the Academy Awards, when Kristen Aderson-Lopez and Robert Lopez accepted their Oscar for Best Song for "Let It Go," they already announced to the whole world their intention for a Frozen 2 full movie. They in fact, sang their acceptance speech with the following lyrics: "Happy Oscars to you. Let's do Frozen 2!"
And why not. Frozen become one of Disney's most successful films of all time: it is the highest grossing film of all time, and it is the top grossing full-length animated film in history. The movie won two Oscar awards for Best Animated Feature, and Best Original Song for "Let It Go." It also bagged Best Animated film awards from the Golden Globes, the BAFTA, and Critics' Choice Awards.
According to an interview with Variety, the CEO of Walt Disney company himself has expressed his intention of delving more into the characters and the world that was introduced to us in Frozen. He said, "There's a lot of active development. You will see Frozen in more places than you see today. This has real franchise potential. We expect to see not just new product but continued interest in this and continued impact on the bottom line for quite awhile. Its success speaks volumes on the future of animation at our company."
The CEO was right about the franchise potential. Already there are plans for a Frozen ice show, Frozen games, Frozen toys and other Frozen specials.
Recently, a series of storybooks revolving around the special bond of sisterhood between Anna and Elsa has been announced. Random House promised more detail and information about this beloved story in the series of books about to be released, plus some continuation into the sisters' story before the release of the Frozen 2 full movie.
What's more, there's also a planned stage show for Frozen, and video games are also in store.