Cable network tvN's "Reply 1997" shows its mettle as one of the most popular shows. The drama is noted for causing nostalgia around the retro 90's era. CoB (Consumer's Content Consuming Behavior) measures the worth of content influence and for the first week of September, "Reply 1997" claimed first place for social media buzz.
"Reply 1997" beat out shows on mainstream networks such as KBS 2TV's "Bridal Mask" (2nd) and SBS's "Running Man" (3rd) for the first week of September (9/3~9/9). It was named as the show with the most social media buzz (mentions on SNS, blogs, cafés, and various internet communities).
The show experienced tremendous popularity in many different areas such as broadcasting networks, culture, fashion, and trend. This just goes to show how popular "Reply 1997" has become.
The backdrop for the drama "Reply 1997" (written by Lee Woo Jung, directed by Shin Won Ho) is Busan in the 90's the era of H.O.T and Sechs Kies. The retro drama is about the lives of six high school students with distinct and unique personalities: H.O.T's fanatic fan, Shi Won (played by A Pink's Jung Eun Ji), romanticist Yoon Jae, who only has eyes for Shi Won (played by Seo In Gook), ero-king Hak Chan (played by Eun Ji Won), sweet and sensitive Joon Hee (played by Infinite's Hoya) and etc.
The drama opens in 2012, where the main characters meet for a class reunion and talk about all the events that happened in their lives in the year, 1997. The show was very well received and achieved explosive popularity for its intricate and tightly woven storyline.
It was especially praised for being able to recreate the 90s extremely well while balancing the mysterious plotline of finding Jung Eun Ji's husband. The actors were also recognized for their excellent acting as the drama was able to deliver comedic as well as touching moments at the same time.
The title of the last episode of "Reply 1997" has gathered a lot of interest. Episode 16 is titled "The Reason That First Love Never Succeeds" and will air this coming Tuesday on the 18th at 11 pm.
