Actor Ji Chang Wook continues to rise in status and popularity since his recent action series, “Healer.” On March 4, representatives for his agency, Glorious Entertainment, confirmed that the rising star was invited to a dinner organized by British luxury label Alfred Dunhill.

The event will be held at the White Cube in Hong Kong. Attendees will include fashion-forward members of society and the CEO of Dunhill. The event will mark the first appearance Asian appearance for the label’s creative director.

His incorporation in the event holds potential for future endorsements in fashion and luxury goods. In addition to his acting, Korean audiences were fascinated by his stylish presentation of outerwear and sweaters during "Healer." This led to a frenzy within fashion blogs, as netizens scrambled to locate the clothing he wore throughout the series.

During his time in Hong Kong, he will provide an interview with Apple Daily and will have a photoshoot with a local magazine.

Top Star News recently reported his increased fame in the Chinese market. Ji was listed as the most-searched Hallyu star on Weibo, in recent weeks. He topped the list of prestigious celebrities which included EXO, EXO-K’s Sehun, and Rain.

In a report published by OSEN, representatives for the actor stated, “He is honored to be the Asian representative and is preparing to depart with a happy heart.”

The representative then explained that the actor was prepared to intimately communicate with domestic and foreign fans. The article highlighted his growing appeal as a Hallyu star, which is exemplified through his ability to appear at this VIP event.

The 27-year-old actor has followed the success of “Healer” with a role in the Korean musical, “The Days.” He recently announced his enlistment in the military, which is scheduled for 2016. He has yet to confirm another drama or film project.