Kim Soo Hyun took part in the 2013 wave of eating broadcast.

Recently, Kim Soo Hyun filmed the commercial for gelatin pudding product from CJ CheilJedang. During the shoot, Kim Soo Hyun showed everybody what eating broadcast is all about. He devoured the gelatin pudding dessert and successfully completed the shoot.

The concept of the shoot was "shaky love". Kim Soo Hyun falls in love with a woman and happily eats the gelatin pudding dessert with a loving facial expression. With a small spoon, Kim Soo Hyun was able to eat everything deliciously.

Last year, Kim Soo Hyun filmed a commercial for the same exact product. He appeared in the commercial as a sweet guy who shook the hearts of all women. This time however, he played a rough-around-the-edges kind of guy.

The commercial will be aired on TV for the first time on March 20th.

Meanwhile, the actor is still filming for his upcoming movie, as well as continuing to be the "king" of commercial, being the model for different brands.