"Advertisement Genius Lee Tae Baek" Park Ha Sun's identity is revealed.

In the 11th episode of the KBS drama "Ad Genius Lee Tae Baek" that was aired on March 11, featured the Giants asking Baek Ji Yoon (Park Ha Sun) to leave the company.

President Baek (Jang Yong) appears at the grand opening of the Giants and tells Baek Ji Yoon to return to BK Ads. However, Baek Ji Yoon tells him that BK Ads is the problem, not Giants.

President Baek says, "They can't all be hurt just because of you. If you don't want to see them go out of business as soon as they opened, come back to BK." However, Baek Ji Yoon says, "Today is my birthday. You always make me regret my birthday" and leaves.

Soon after, President Baek calls Ma Jin Ga (Go Chang Suk), the CEO of Giants, for a meeting. President Baek says, "I want you to fire an employee in your company" and requests him to release Baek Ji Yoon. Ma Jin ga is shocked and speaks of Baek Ji Yoon's impressive work ethics. However, President Baek adds, "She's my daughter" which leaves Ma Jin Ga speechless.

Feeling like he just got hit in the head, he tells Baek Ji Yoon, "Please leave Giants." The episode ends with the scene of Ma Jin Ga firing Baek Ji Yoon and drew attention for what Baek Ji Yoon will do in response.