Behati Prinsloo was named the new face of Juicy Couture fragrance as Adam Levine's wife showed off her fashion flair in New York City.

In a statement, Behati Prinsloo said, "I love what the perfume stands for - the message to girls is to be independent, to be reckless, glamorous, and not apologetic."

The fragrance is "for the girl who lives and breathes Juicy Couture and always wants more. She's bold and fearless with an individual spirit and style that makes a statement to the world," the Juicy Couture added in a statement.

I am Juicy Couture fragrance featuring Adam Levin's wife will come out beginning July 1 at Dillards, Ulta, Nordstrom and Macy's.

"The floral - fruity composition starts with juicy accords of raspberry, pomelo and passion fruit. The heart is a floral bouquet of gardenia, heliotrope, sweet pea and rose de mal. The base consists of soft musk, warm woods and amber. It is developed in collaboration with perfumer Dora Baghriche-Arnaud," said Fragrantica.

"The bottle is designed by Paul McLaughlin. The commercial is shot by Solve Sundsbo featuring model Behati Prinsloo. The fragrance is available as 30, 50 and 100 ml Eau de Parfum, with 10 ml rollerball edition and shimmering body lotion," it added.

Meanwhile, Adam Levine's wife is clearly loving life as she was snapped in New York after a spa session.

"The Victoria's Secret Angel channeled edgy and sporty chic in a head-to-toe black ensemble, including a leather jacket and Adidas jogging bottoms," Daily Mail. "She strut her stuff in combat boots and topped the look off with a fedora, while concealing her eyes behind round shades."

The Victoria Secret's model was such in good spirits that she didn't let the paparazzi bother her. In one of the photos, she was playfully sticking her tongue out and flashing the peace sign as she walked away to hail a cab.