"Steve Jobs" the movie wasn't a box-office hit. The depiction of Apple's co-founder by writer Aaron Sorkin failed to draw interest when it was released nationally raking in $7.3 million on a budget of $30 million.
"The picture cost $30 million to make and at least as much to market. That means that 'Steve Jobs' needs to do at least $120 million in order to break even. Given that the film is dialogue-driven and lacks a major star, its foreign prospects seem bleak. It's almost entirely a domestic play, and so far it's only made about $10 million," said said Brent Lang, senior film and media reporter of Variety.
The film, which stars Michael Fassbender as Steve Jobs, opened to the highest per-theater average in three theaters in Los Angeles and New York in a limited release, hence, it was predicted to bring $19 million on its opening weekend, but it did not, reported Apple Insider.
Outside key urban audiences and across 2,000 theaters during the weekend, "Steve Jobs" the movie, failed to draw interest, just like the 2013 "Jobs" film starring Ashton Kutcher, which brought $6.7 million on the opening weekend.
The "Steve Jobs" movie was "too brainy, too cold, and too expensive to make it a success." Moreover, Michael Fassbender, the electrifying Irish actor who replaced Bale as Jobs, lacks the drawing power to open the picture," said Lang.
Executives from Apple Inc. and tech industry luminaries who were close to Jobs, like journalist Walt Mossberg criticized the film as inaccurate and does not really capture the real identity of the visionary who impacted consumer technology profoundly across many decades.
The majority of people who know Jobs as the master presenter of Apple's new products are not likely drawn to see him in an adult drama which makes him quite a bad parent. Furthermore, "Steve Jobs" the movie competed with other films for adult audiences - "Bridge of Spies," "The Intern" and "Black Mass."
