Facebook search history will be made public so users can improve their search history. In its primal stages, Facebook was used to search an acquaintance at the party or a person you wanted to know more about. The company has gone a step further with Facebook FYI search by making its posts public, which means Facebook posts, 2 trillion of them from its loyal users will be searchable.
Until now, Twitter had the "handle" on links and posts from users and now Facebook will be targeting its users with "universal search." This gives Facebook search users the capability to look at information on the Internet in real time. This will include what is trending, latest news and what people are saying around the world.
"Because we’ve indexed the entire world’s conversations, we tell you things that are trending, things that are breaking, what's happening right now," s Rousseau Kazi, Facebook's search team product manager said in a report by The Verge. "The whole idea here is that if you can group these pieces of content in certain ways, it makes it pretty easy to get the full story."
Facebook search history made public will generate a lot more than the 1.5 billion searches on a daily basis. This will mean stiff competition for Google and Twitter, say analysts. The large database of searches also signals there will not be a dearth of reactions to current events like the recent Paris Terror Attacks that took the lives of more than 100.
Facebook searches, when made public will also trigger more sharing between Facebook users.
"When users start typing, the search box will auto-complete with personalized suggestions to include popular stories that are unfolding, Business2Community reported. This will now include recent, relevant public posts along with posts from the user’s friends. Public posts around a particular link will show popular quotes from the posts, along with an overview of sentiment.
Another factor in Facebook's secondary entry into breaking news after the recent introduction of the "Trending" tool, will be the demand by marketers to cater to consumers searching for Facebook posts. This could be a new way of marketing that users may not have been introduced to. It could also prove beneficial for companies that have failed in previous marketing advertizing campaigns for their products and services. In turn, this would be a new revenue stream for Facebook by offering to advertize promoted content.
