With the growing issue regarding Han So Hee and Ryu Jun Yeol's romance, a brand reportedly dropped the "My Name '' star as their endorser.

As the dating rumors continue, the incident might have a negative effect on the actress, especially with the brands that she represents.

NH Bank to Replace Han So Hee as Their Ambassador

As mentioned by a Korean entertainment website, NH Bank has decided to part ways with Han So Hee after working with her for three years.

Per the report, the actress has been with the bank since 2021, after she was selected as their endorser.

However, since the contract will expire earlier this month, NH Bank is looking for a new star model who will replace the actress.

In addition, NJ Bank will soon begin promotional shoots with their new endorser.

As for the public, netizens expressed their 2 cents regarding the bank not renewing the actress to represent them.

"She never had that clean and trustworthy image before, so how did she manage to shoot ads for a bank? "

"The model's image is so important for the financial industry."

"Use Hyeri."

Han So Hee's Agency Plans on Taking Legal Action Against Malicious Posts

Since the news broke regarding her romance with Ryu Jun Yeol, the actress has been making headlines due to her involvement with the "Lost" star.

It was after a netizen claimed that the duo was spotted lounging in the pool of a fancy hotel in Hawaii.

Although there were no photos to support the claim, the alleged romance became a hot topic since Ryu Jun Yeol ended his relationship with Hyeri back in November 2023.

At the time, the stars' respective agencies tried to pacify the issue by saying that Ryu Jun Yeol went to Hawaii for a work trip while Han So Hee was vacationing with her close friends.

However, it was Hyeri's post that added fuel to the fire after sharing a cryptic post that seemed to be aimed at the duo.

Amid the public apology from Hyeri, Ryu Jun Yeol, and Han So Hee, the "Nevertheless" star's agency is taking legal steps against malicious comments and posts towards the actress.

In a statement, 9ato Entertainment expressed how the actress "feels gratitude for the public's attention" with her job and career.

"However, being a human before being an actress, she is experiencing a very difficult time emotionally due to speculative posts and malicious comments that are being written indiscriminately."

With this, the label released a warning and emphasized that they "will take strong action against those who write or circulate any malicious content that damages the reputation" of their artists.

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Written by Geca Wills