It looks like chipmaker, Intel is making a turnaround partnering with Opening Ceremony to make fancy tech bracelets to be sold at Barney's in New York.
Reports confirm that Intel will be making a push for 3D imagery in computing devices including laptops. The announcement about collaborating with the Fashion Designer's of America came during demonstrations by Intel before the CES. There has been no news of what the bracelet will do or what its function will be, reported Verge.
Wearable tech has been a resounding theme with Intel, debuting a smartwatch prototype and Jarvis, a Bluetooth headphone that is partially made by Android for obtaining directions and sending notifications to colleagues.
Intel has made a notable shift capitalizing on the idea that noone is going to wear a smart bracelet or smart watch unless it is well designed. So, combining with thetop fashion names in America is expected to drive Intel's wearable sales, Engadget reports.
Analysts say that Intel's entry into wearables signals its lost opportunity in smartphones. Brian Krzanich, CEO of Intel spoke to audiences at CES about earbuds to monitor the heart. With so many small devices to assist caregivers for the elderly, Intel is expected to grab a fair share of market share in health devices.
Intel appears to be making a smart move as PC sales are tapering off and the smartphone business is getting more and more complex after Apple's new release of two affordable phones with everything on it.
Movement sensing bracelets, a smartwatch, biometric patches and similar devices are going to be the next products to casue a wave since the aging population in the U.S. is growing.
In his keynote speech, CEO Krzanich said, "We're looking at a broad ecosystem of wearables, not just the device or the silicon," Yahoo News reported.