Oscar Winner Lupita Nyong'o News: The "12 Years a Slave" star has been named the latest Lancôme cosmetics "ambassadress."
"I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself, " the 31-year-old said in a statement.
According to Los Angeles Times, 'the "Non-Stop" actress' campaign will be released in September, though it is unclear which Lancôme product she'll be representing, according to Women's Wear Daily. However, the beauty brand did reveal her first photo from the campaign on Twitter. @lupita_nyongo joins Lancôme! #lupitaforlancome #beautyicon © Alexi Lubomirski for Lancôme," LancômeUSA tweeted, sharing the fresh-faced shot by photographer Alexi Lubomirski.'
Other Oscar winners-turned-ambassadors: Julia Roberts, Kate Winslet and Penelope Cruz go before The Yale School of Drama grad.
As quoted from the Los Angeles Times 'Nyong'o's very own Oscars Cinderella story brought the Kenyan-Mexican actress into the mainstream. Her emotional supporting-actress acceptance speech further launched her to sweetheart status, and her bold fashion choices during award season turned her into an instant style icon.'
The actress told WWD, "What appealed to me about Lancôme is that they're not dictating what beauty is. What they do supports something that already is -- and that was appealing to me, too. It's what drew me to them. Hopefully it's a symbiotic relationship -- that I benefit from being associated with them, and they benefit from being associated with me, as well. And for the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people's understanding of, hopefully, what Lancôme stands for, who Lancôme is for."
Since endorsing beauty products, the actress talked about the meaning of beauty in her own perspective.
"For me, beauty is a compassion for yourself and those around you. And I think that in focusing on that, the light inside illuminates the beauty outside. The idea that Lancôme now has a few actor ambassadors is significant, because actors are not just faces, they are spirits that people enjoy and relate to more than in an aesthetic way. We have the privilege of standing for something other than just looks," she said.
Nyong'o expressed how model Alek Wek's popularity gave her confidence.
"When she came on the scene, I felt more seen. Having me on a huge campaign like this will hopefully do that for other girls or people who feel unseen or underseen," she said.
According to CBS News, Lupita's Lancome ads will debut in September.
