Google business brand assets leaves Cupertino firm Apple trailing behind the search engine company.
The two have been stiff rivals vying for the world's most valuable brand' for some time.
Apple, co founded by inventor/entrepreneur extraordinaire Steve Jobs has dominated the list as number one after series fun products that 'wowed' consumers and the industry alike. Apple has been in the smartphone and tablets business for some time and its iPhones, iPads and sophisticated technology have created a myriad of tech enthusiasts with strong loyalty to Apple's exclusive products.
Google's Android platform was an alternative OS to Apple's iOS and it began to eat into Apple's market share, mostly from heightened consumer interest in Samsung smartpbone like the Samsung .Note, Galaxy S4 and the recently released Galaxy 5 at the MWC in Barcelona.
The Millward Broysarl yearly BrandZ study revealed Google tops the list of the world's most valued brands. Google's brand value stands at $158,843,000.
That figure compares to Apple's $147,880,000. IBM stood in 3rd place in the study released Wednesday. The top 10 was completed by Microsoft, McDonald's, CocaCola, Visa, AT&T, Marlboro and Amazon.
This Wikibrains interactive map mentions technology, fast food, soft drinks, credit cards, telecoms, tobacco, & retail as the top scoring industries with google / 158,843, apple / 147,880, IBM / 107,541, microsoft / 90,185, McDonald's / 85,706, coca-cola / 80,683, visa / 79,197, AT&T / 77,883, Marlboro / 67,341, amazon / 64,255.
Analysts say that Google's "do no evil" motto is what got the Mountainview, California firm ahead of rivals.
Another company that is changing rapidly is social media giant Facebook, which moved up 1021 places to no. 21. Meanwhile, Samsung moved up a notch to 29.
LinkedIn is a new addition to the list, with a brand value of $12,407,000, with a listing at 78th place.
Millward Brown reported the total value of the 100 most important brands in the world at $2.9 trillion.
