The Broadway musical, "Holler If Ya Hear Me," which was inspired by the music and poetry of Tupac Shakur, will close due to poor ticket sales and mixed reviews, according to TIME.

"Holler If Ya Hear Me" started previews on June 2 at the Palace Theatre and officially opened on June 19, but is set to close on July 20.

"My hope is that a production of this caliber, powerful in its story telling, filled with great performances and exciting contemporary dance and music, will eventually receive the recognition it deserves," producer Eric L. Gold had said in a statement.

"Holler If Ya Hear Me" grossed only $154,948 last week, only 17% of what it could have earned. The musical based on the works of late rapper Tupac is "one of the worst-selling musicals in recent years," according to the New York Times.

The musical was directed by Kenny Leon while the impressive cast included Saul Williams, Christopher Jackson, Saycon Sengbloh and Tonya Pinkins, according to the Hollywood Reporter.

There is speculation that the show's marketing strategy may have been to blame, as producers didn't take up the developmental opportunities of an out-of-town tryout or lengthen the preview period.

"It saddens me that due to the financial burdens of Broadway, I was unable to sustain this production longer in order to give it time to bloom on Broadway. Tupac's urgent socially important insights and the audiences' nightly rousing standing ovations deserve to be experienced by the world," stated Gold.