Google's modular smartphone, dubbed as Project Ara, is indeed in full time development. However, the company is still looking for new developers who can contribute further ideas for the device. A lucky few will be handpicked to work on the project in order to get early access to the modules that make up the smartphone.

Project Ara is Google's greatest experiment by far to develop a modular phone. The idea is for the consumer's to cut cost on purchasing new smartphone since the phone itself would come with interchangeable parts like the display, battery, speakers, processors, camera, storage, as well as other components to enhance the phone's capabilities according to user preference.

Google is hoping to attract some people interested in developing hardware and software that will work with the platform. They intend the first commercial versions of Project Ara devices to be released in early 2015 with a starting price of $50.

The developer kit includes circuit boards to test different modules that will snap together to make a smartphone. The success of Project Ara would rely greatly on the developers and companies grasping the product's upgradable nature that includes packaging different components like the camera, processor and battery in blocks that can be swapped for different modules. It's a stark departure from the norm of present smartphones where nothing is upgradable or changeable. Clearly Google is hoping that by passing out developer kits, the company can spark some interest with notable devs who will then in turn create their own Project Ara blocks.

The best module to come from this developer program will snag the Project Ara Developer Prize Challenge and win $100,000 for its creator. Perspective devs have until July 18th to apply to the program. The early hardware will be shipped out by the end of the month. Then, next month, Google will select another round of developers to also get the kit.