Brett Ratner's "Hercules" is exploiting the late comic book writer Steve Moore by using his name in the ads without permission. Now, renowned comic book writer Allan Moore of "Watchmen" and "V for Vendetta" is urging fans to boycott the film.

Brett Ratner's "Hercules," which is slated for release this coming July 25, has used Steve Moore's name in its advertisements/promotional materials. Steve Moore was the late author of the comic series "Hercules: The Thracian Wars" of Radical comics from which the upcoming movie was supposed to have been adapted, ScreenRant reported.

Meanwhile, The Hollywood Reporter said that Allan Moore's invitation to boycott Brett Ratner's "Hercules" was not because it did not conform to his liking. His main concern had everything to do with the how the adaptation has succeeded in relating to its original source.

Despite having the same surname, Allan Moore and Steve Moore are in no way related to each other. The comic book writers have been close friends for 40 years, however. Allan Moore has never held back from scorning movie adaptations of his stories. He has refused to acknowledge any movie adaptations of his works to the point that he had his name removed from Zack Snyder's "Watchmen" film and openly criticized the prequel series of "Before Watchmen" from DC.

Allan Moore had thoroughly discussed Steve Moore's circumstance with Bleeding Cool. He told them that the late Steve Moore had been aware of the upcoming film adaptation of his work and was not at all pleased about it.

Allan Moore had let on that Steve's relationship with Radical had soured because of some compromises that resulted from problems with the comic production. He continued to explain that Steve did such intense research for "Hercules: The Thracian Wars." Given the immense effort he invested into creating his comic book, he assumed that the movie adaptation would not be in his good books.

According to Allan Moore, a few months after Steve's passing, the author's name appeared in the advertisements/ promotional materials of Brett Ratner's "Hercules." He commented that it was an obvious exploitation of Steve's name, as the public's posthumous interest for his work was used to help arouse public interest for the upcoming film.