The "Jessabelle" trailer screams of a good-old ghost haunting movie experience with that distinctively eerie Bayou atmosphere, given its atmospheric treatment and the scare elements used to excite and of course, frighten the viewers.
The "Jessabelle" trailer, featured by Screenrant, opens with wheelchair-bound Jessabelle (Sarah Snook) calling her dad on the phone at the hospital, following her near-fatal accident that took her boyfriend's life. The next scene shows her going back to her hometown to stay with her father in their old house, which turns out to be haunted.
The series of events confirming this transpires after she views the video tape left by her deceased mother, where the latter read an awful tarot reading to her daughter and revealed that there's a presence in their house. From the flurry of scenes that follows, the plotline becomes more obvious. What should have been Jessabelle's homecoming stay for recuperation becomes a frantic search for the truth explaining a long-buried secret.
Based on the gist from Common Sense Media, Jessabelle unknowingly releases the evil spirit when she watches her mother's video tape. In that part of the "Jessabelle" trailer where her father is shown trashing the tape, he comments that whoever (or whatever) she saw on it was not her mother. His revelations serves to confound the mystery further, thus heightening the suspense.
According to Screenrant, the film appeared to be a product of different horror film inspirations from the past, which includes "The Ring" and the Bayou setting in "The Skeleton Key." Movie Moron corroborated this observation when it advised viewers to expect generic style scares when they watch the movie.
However, under the direction of Kevin Greutert of the "Saw" franchise and screenplay by Robert Ben Garant of "Night at the Museum" and "Balls of Fury", Screenrant leaves room for surprises to turn up once the whole movie plays out on the big screen on August 29.