While the Beyonce-Jay Z divorce is imminent, there have been new tell developments, as Jay Z is now trying to pull off some desperate moves in order to save their marriage. Jay-Z cheating on Beyonce rumors appear to be getting stronger that the rapper is reportedly now calling for outside help to get advice.

There are now claims that Hollywood actress Gwyneth Paltrow, who was also reported to have split from Coldplay’s front man, Chris Martin, is the one helping the rapper in dealing with the current situation, and perhaps convince Beyonce not to continue the divorce.

According to one insider, “Gwyneth knows what dealing with all the speculation in public is like after she broke up with Chris Martin, and feels she’s in a unique position to help with what he’s going through.”

Everything’s not clear though on how this move is going to help Jay Z since their marriage, the scandal, as well as the divorce issue between him and his wife Beyonce has been the content of almost every entertainment publication in the world.

Furthermore, it was known that Gwyneth and Beyonce aren't seeing each other personally as of late. The two used to be friends, but all of that stopped when Gwyneth used Beyonce's name on her Goop website in connection with a pair of boots the singer had donated for a private auction.

According to rumors, the two haven't spoken since. That being said, this makes it a bit strange as to why Jay Z would approach such person who is no longer on speaking terms with his wife to counsel him. In other words, he’s having a wife's friend to smooth things over and talk to her, to get back on her good side.

Fortunately, Gwyneth is reliable for simple wisdom. In 2011, she was quoted as saying that “sometimes it's hard being with someone for a long time. We go through periods that aren't all rosy.” If this is so, it would definitely help in Jay Z's situation, and may possibly win back Beyonce and save their marriage.