Korean fashion companies set out to hunt stars to collaborate with. Stars are not participating merely as models but are getting more involved in design and in other fields as well.

Eider revealed their 5-piece package with actor Lee Min Ho that consists of jacket, t-shirt, hoodie, pants, and backpack. Eider boasts about their new collaboration with Lee Min Ho; They said Lee Min Ho directly participated in the product planning and design. Jung, the marketing coordinator of Eider said, "We tried to reflect Lee's ideas. He is interested in fashion and style, and had his opinions. We created this pieces a bit casual than usual alphine clothing."