Warner Bros. moved the "Jupiter Ascending" release date for alleged undisclosed beneficial marketing purposes.
The decision of Warner Bros. to bump the "Jupiter Ascending" release date seven months after its original schedule for alleged undisclosed beneficial marketing purposes astounded Tinseltown.
According to Variety, the sudden decision came after the studio spent six weeks deliberating on the odds against the epic sci-fi flick that top-billed Mila Kunis and Channing Tatum. Arriving at the decision comes with a steep price - enormous interests, additional budgets and troublesome adverse speculations that are difficult to sway.
However, Warner Bros. decided that the "Jupiter Ascending" release date change was for the best. If the studio had pushed through with releasing the film that is half-baked, the mega-budgeted $175 million film could become a dud, which would mean throwing out all that investment down the drain.
What are the exact reasons for bumping the "Jupiter Ascending" release date to February 6, 2015 instead of July 2014? The Hollywood Reporter says that sources revealed the movie required more CGI work.
Variety advocated this fact when it reported that Sue Kroll, top man for worldwide marketing and distribution for Warner Bros., along with other studio honchos, confirmed that the film was not yet ready after watching its latest version.
The Hollywood Reporter reported that although February was one of the least auspicious months for releasing a movie, studios and marketing people are going out of their way to reverse it. They succeeded when they released the Lego movie in this month, which raked in $69.1 on its first weekend.
This was not the first time studios delayed a film's release, William Sargent, CEO of Framestore, one of the vfx companies outsourced for creating some of the effects, said, as reported by Variety. He added that they resort to achieve outstanding marketing purposes. One example he cited was "Gravity."
On the part of Warner Bros., this is not their first time to bump a release date due to incomplete special effects. They have done the same thing with "300: Rise of an Empire" (Variety).
