The upcoming Nokia phones for this 2014 have been unveiled: Lumia 830, Lumia 735, and Lumia 730 - each of them making some bold statements in the mobile market. But, what could be their advantage over other recently released smartphones?

Feature-wise, nothing. But here's why:

First, it was never the primary goal of Microsoft to go on a head-to-head battle with 2014's sought-after flagship phones despite Lumia 830's tagline "the affordable flagship". What matters to them right now is the growth of Windows market share. Citing the analysis made by PC World, the fastest way to reach that vision is to offer midrange smartphones that can make more and more users appreciate what's inside the chassis: the Windows platform.

The all-new Windows Phone 8.1 update has become the selling point of Microsoft nowadays, and we can applaud the fact that yes, this innovation has fixed a lot of Lumia's flaws, not to mention the cutting-edge technology of Cortana.

But now that the company is trying to step it up a notch with the upcoming Lumia "Denim" software update, we can say that Microsoft is really trying to brag about something. Denim targets to be more promising than ever as it aims to solve the shutter lag issue that has long ruined the excellent Lumia smartphone cameras.

Also, it aims to redefine the whole Cortana experience, by making this digital assistant more responsive and proactive through the "active listening" feature we already found in the Moto X.

Accentuating the edge of Microsoft smartphone platform over the others, head of experiences marketing for Microsoft's Devices Group Ifi Majid told PC World that: "People can have access to information and content that's relevant to them wherever they are, no matter what they're doing, to get things done and become more productive,"

"But while that kind of content and information can work across many different devices, it's better on Microsoft devices" he strongly pronounced.

Majid might be referring to the ability to send information from one app to another. Although Android already has this feature, reviews attest that Windows implementation seems more smooth and intact. 'The Share' feature can easily be found in the Charms menu with a number of third-party apps supporting it as well.

Citing the feedback mentioned in Forbes "Windows Phone is fast becoming a very viable alternative to the other operating systems thanks to the intuitive interface and brilliant integration across other Microsoft products like Outlook, Office and even Xbox, allowing users to seamlessly connect their smartphone to their lives. Microsoft has kept up a commendable launch schedule with a range of devices all with impressive specifications addressing each level of the market."

It is worth noting however that the Windows Phone 8.1 Update + Denim both rolled into one is fairly impressive, alongside the cheaper price tags of Nokia Lumia 830, the ideal selfie phone Nokia Lumia 735 with 5Mp wide-angle front-facing camera, and Nokia Lumia 730. But innovation wise, feature-wise, Microsoft is pretty-much keeping it on the low key.

Perhaps this strategy might make more people appreciate the platform of Microsoft for smartphones; perhaps this tactic of making Windows Phone 8.1 update available to more and more 'decent' devices might do the trick in increasing their shares; Or perhaps, the same 'so-so' impression towards these Nokia phones might remain.

Do you think the Windows phone update can give that wow factor to upcoming nokia phones? Sound off in the comments section below!