Doughnuts are sold by the dozen, other by two dozens. For Krispy Kreme in United Kingdom, it is sold in a humongous box that holds 2400 doughnuts. Yes, you heard it right, a doughnut box, big enough, even the bakers who baked the doughnuts can fit in. The box size is about 11.4 by 3 feet, when it was delivered late last week to a Krispy Kreme contest, the doughnut company announced the promo through Twitter, it needed 8 employees of the doughnut chain to bring it to the venue, stated by the Chief Marketing Officer at Krispy Kreme, U.K.

Krispy Kreme's U.K. Public Relations Director, The Academy, Gemma Vardon said, "I was there - it's a very, very big box." However, the box was not weighed, so the weight stays a mystery. But, if the entire box was sold, that would cost about U.S. $2.600, Vardon said.

Whose idea is this? Krispy Kreme Occasions is the theme of the Krispy Kreme U.K PR machine working in overdrive. That would establish providing doughnuts for special occasions or corporate events like special celebrations, even weddings. The doughnut company sells personalized doughnuts with customized chocolate name plates or doughnut towers with corporate logos.

As for making another 2400 doughnut box, there are no new plans yet, but Krispy Kreme U.K. will launch and sell 100 of the said the Double dozen boxes, at $2600.

360 Resourcing Solutions won the big box of Krispy Kreme Original Glaze doughnuts, they rejoiced by tweeting the photo of Homer Simpson salivating over doughnuts.

The Vivaldo Partners Group, Brand Guru Erich Joachimsthaler said "That kind of "social currency, Krispy Kreme ordered up with this promo."

As for making the 2,400 box of doughnuts in the American market, Lafeea Watson said, there are still no plans. She also added that they got no idea about the biggest order of Krispy Kreme doughnuts ever sold in America. In the end, she joyfully added, "Everyone deserves a smile."