Apple's Steve Jobs' vision appears to be no longer relevant to the company even as the American entrepreneur's business strategy is still being lauded for its creative genius.
A study from by Loizos Heracleous and Laura Klaeiring of Britain's Warwick Business School, entitled "Charismatic Leadership and Rhetorical Competence: An Analysis of Steve Jobs' Rhetoric" provided a glimpse into the genius that was Apple's Steve Jobs' vision when he created the company from nothing, according to Inquisitr.
Loizos Heracleous concluded: "Jobs was brilliant at choosing the right mix of persuasive strategies. This combined with the stability of his central messages was his great rhetorical skill."
"We found that the driving factor in Jobs' rhetoric was his perceived ethos, which significantly influenced how he used logos and pathos," he said. "When ethos was low, high levels of pathos were employed by Jobs and low levels of logos, such as in the pre-trial interview with the SEC. When ethos was high, lower levels of pathos were used and higher logos, which is what happened at the digital conference, where he already had an admiring audience."
However, Inquisitr noted that despite Apple's Steve Jobs' vision and genius was widely recognized in the tech company, "the cult-like status that he achieved seems to have been ignored since his death."
One of the most obvious examples is the release of the iPhone 6, which was contrary to Steve Jobs' vision to never create a much larger device as he pointed out that nobody will buy a smart phone that doesn't fit into their hands.
Meanwhile, Andrew Cave wrote for Forbes that Steve Jobs was well ahead of his time.
"When it comes to business guru status, the late Steve Jobs arguably stands head and shoulders above other contenders of his generation," he wrote.
"His name produces 266 million references when typed into Google, while doing the same on Amazon.com results in 18,213 items to buy, with book titles ranging from 'The Genius Who Changed Our World' to 'How to Think Like Steve Jobs' and even the 'Steve Jobs Book For Kids,' Andrew Cave added.
