MexiCoke or Mexican Coke is the new black. It is from Mexico and used pure cane sugar for sweetener, instead of the American version's corn syrup. Followers say it provides caffeine-amplified and sugar-infused buzz, which is specifically targeting the stay up all night people like musicians, hospital workers, nurses, doctors, students and writers. For hard-core drinkers, it's Mexican Coke or nothing at all.
MexiCoke is more expensive than other sodas, 12-16.9 ounces glass bottles of the soda can be availed at $3 per piece. But its drinkers splurge because of what they think as natural ingredients, two-pronged authenticity and nostalgic look as natural as a soda can be. MexiCoke is the best selling drink in Mexico and in some restaurants, according to a beverage manager, of Umami Restaurant Group, Tyler Brown.
The drink is a rising pop culture reference at the same time. In September, the Leather Corduroys, and hip hop duo released a new single entitled Mexican Coke on Sound Cloud. The artists, Kami de Chukwu (Kene Ekwunife) and Joey Purple (Joey Purp) explained they selected the title because it symbolizes that they the most famous and hippest hop hop artists, "Mainstream would be like American Coke, with artificial flavors, and we would be like Mexican Coke - better packaged, all that," Mr. Purp stated.
Coke symbolizes youth culture since it was first introduced at an pharmacy soda fountain in Atlanta on 1886. Coke entered the Mexican market in the 1920s. The Mexican version, was modified by using sugarcane as sweeteners, via unauthorized independent dealers, used to come into the United States, but Coca Cola started to import it to Texas 7 years ago, and expanded slowly across America. At the same time, MexiCoke is always available in bodegas, supermarkets and small retail stores in Mexico, with biggest Hispanic populations.
