The level of change in the industry of advertising is astonishing. The platforms and technologies that have developed in the past 20 years like Google, Twitter, Pinterest and Facebook have changes the manner brands reach and communicate with consumers. Below is the video that gives 60 second preview of advertising's evolution.

During the fall of 2001, the dot-com bubble mushroomed all over the web and it became a ground breaking success. It has been concluded by many people that the web is overhype, not knowing that the bubble and consequent shakeouts, in all technological revolutions, are a common feature.

After a year and a half of the birth of "Web 2.0", it has been a stake holder of more or less 9.5 million citations in the most popular search engine which is Google. As the possibilities of what Web 2.0 can do, the question of what defines Web 1.0 as of Web 2.0, is still at stake. The Web 2.0 has been widely used by companies as their marketing buzzword without deeply understanding that it is. Since a lot of those buzzword-addicted start-ups are not Web 2.0 and some applications that are identified under Web 2.0 are BitTorrent and Napster, are not considered as a web application, the question stated above are too complicated to come up with an accurate answer.

It is a point of reference in which an ascendant technology is set to appear and face the limelight. However, not all are worth of the fame. Pretenders emerged with the authentic ones. Because of this, the authentic ones still remain in the limelight for it shows its strength and it reflects to the quality and stability.

It has been noted by Dale Dougherty, web pioneer and O'Reilly VP, that the importance of the web has been highlighted due to its updated and fascinating applications and the regular surprises of popping sites on the screen. After the collapse, companies that survived it seem to be looking into a common ground. The question remains in the line of, is benchmark of the web may be caused by the dot-com collapse?