The unexpected business move, Apple had made iPhone 6 cheaper during launch than the iPhone 5S in 2013, with the 16GB model cost at at £539 SIM free than the £549 of iPhone5s. Although, iPhone 6 is still pricey, what is the consideration in setting a price on companies' online products?

Internet Marketing, as its name suggest is simply promoting your products or services online. But it would be quite restrictive to limit yourself into believing that Internet Marketing is simply all about well, what else but marketing.

Assuming that you are already familiar with the processes like the complexity of creating a product up to the many forms of advertising tactics online, from social networking sites up to auctions sites. Blogs would also be helpful in promoting your product. But nothing beats a good website in helping you promote your website. You get to reach a wider marketplace, extend the hours of operation as any customers will have access to your site 24 hours everyday.

Now let's us go to the next important factor that could either make or break your online business, the price of your product. Everyone knows that this is a factor that is always taken into consideration by most consumers; especially today where there is an economic crisis, everybody is trying to make both ends meet. Your break even point, needs to be reached and of course, to gain profit reaching beyond it would be always be helpful and to be honest its everyone's goal especially if you have shed everything in your business from time, effort, money sweat blood and tears included.

In determining the price, take into consideration how much you have invested and how much do you want to earn in every item. First approach when it comes to pricing is to price your product above break even point and simply rely on the number of items which you will be able to sell. By saying that above break even point, I mean just a little above break even point of course. As over-priced and very expensive items or products would turn off your prospects which would eventually lead them into finding other producers who have the same product or service and offers a much lesser price. Another approach is to price your product substantially higher than the break even point s so that every sale will have a substantial reward as well. If you think your product will be a hot seller, then it would be best to price the product according to your needs. However, if you think your product will have slow sales, then the second approach would be a better option for you. Every sale will give you what you will need plus you have the benefit of not being pressured to sell as many items as possible before you can realize your earning.

However, if you can't reduce your price, you can always make up for it in terms of quality. As there are always people who would prefer a good quality product or service without taking into consideration the price. Different strokes for different folks indeed.