It seems that YouTube videos are losing the major circulation platform as Facebook's own videos are becoming more famous, based on the reports from Socialbakers. The number one social network is now off to bypass YouTube in uploading videos in the News Feed. The study was according to 20,000 Facebook pages from media celebrities, entertainment firms and brands and 180,000 updates in the previous year on mobile and
desktop. At the same time, Facebook has not yet concealed YouTube in the entire video posts, its videos still get 70% of the larger share engagement.
The co-founder of Socialbakers and CEO, Jan Rezab says he smells trouble for YouTube,
Jan Rezab, CEO and cofounder of Socialbakers, says that spells trouble for YouTube. "This is a big deal for YouTube. They could lose a big percent of their distribution." For Facebook, however, it's a major plus. This means users will stay on Facebook instead of leaving."
Facebook declared in September that it was providing up to 1 billion videos per day, 2/3 of which were on mobile. Increase in video views on Facebook went up to 50% from May to July, based on the statistics of the firm.
What Facebook wants Facebook gets, What Facebook wants right now is to issue a challenge for YouTube for dominating the video consumption. Amazing surprise: The social network's challenge to YouTube is now within their walls, native videos in Facebook are on the verge of catching up with YouTube videos when it comes to the volume of shares, this is according to the social media analytics of Socialbakers.
Jan Rezab stated, "For YouTube, this is clearly a bad thing. If I were them, I would be extremely worried. It's much easier to like, comment and interact on the native videos. We have specific examples of brands that only shared YouTube videos and then started only sharing Facebook videos. It's a kind of the majority place where people discover video content in this world."