The return of Lebron to Cleveland is celebrated in a stylish fashion with a cinematic and striking ad for Beats Headphones. A short version of the spot premiered NFL action on Sunday, but the idea really shines in the expanded two and a half minute cut, embedded below. More than the Hozier song, Take Me to Church, James glides of his the streets of Akron, his hometown, seen visiting his old high school and carries weights as childhood memories are flashing through his brain. It all gave a powerful position with emotional comeback, inspirational undertones and homey finish, very much like "The Game Before the Game," Beats Epic World Cup ad, but this time the center is on Lebron James.
This summer James announced that he would leave the Miami Heat and be a freelance agent, where he played for four seasons, he decided to return to Cleveland Cavaliers, where he started his NBA career for seven years.
Meanwhile, Beats, has been a considerable side story in sports world. The NFL prohibited their players from wearing Beats-branded headphones because Beats is a competitor of a big NFL sponsorship by Bose. Colin Kapernick, a quarterback of San Francisco 49ers, was fined $10,000 for earing a pair after a game. Kaepernick is an endorsed player of Beats.
Beats NFL ban was a better marketing than beats could've ever done for itself, this is according to Jimmy Iovine, co-founder of the firm. However, James is more than just an ordinary endorser for the brand. He was an investor to the firm and profited $30 million when Apple acquired Beats in the first half of 2014.
The music firm, which Apple said that it would acquire $3 billion, just introduced a prolonged ad called, The Game Before the Games, which may very well left fans speechless.
Another Brazilian superstar Neymar also has a five minute spot, having a heart to heart talk with his father before a soccer game, set over a video of favelas, team bus and coastlines.