ALS Ice Bucket Challenge News: Campaign Reached More Than $100M; Funds Of Event Will Target To Raise More Awareness!

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It's been awhile since the ALS Ice Bucket Challenge news buzzed around the corner. So what's the update about this campaign?


The ALS Ice Bucket Challenge has been popular due to the celebrities and other personalities who paticipated around the world. But as time goes by, the popularity of the challenge seemed to die down.

Since there were many participants of this challenge including popular people and other people around the world, some might asked how much does the event garnered. Based on Kentucky.com, the latest ALS Ice Bucket Challenge News, the event was able to raise more than $100 million dollars.

The challenge which has been viral for months is not only aiming for funding, but also to raise awareness about the disease. Patrick McCowan is a board member with The ALS Association Kentucky Chapter. He lost his father due to the ALS. He said that it is very important to him to raise the awareness by the challenge and his goals are to discover the cause of this terminal disease.

Meanwhile, Allyson Kapin a partner at Rad Campaign, suggested to raise money and invest on:

■ Fostering your community and network
■ Motivating your target audiences to take action through targeted engagement
■ Defining measurable goals connected to specific outcomes
■ Being prepared for successes and learning quickly from failures

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