Currently, the world's most popular chicken buckets restaurant is in hot water and being complaints by the animals' activist called PETA for an inhumane method of killing chickens for their 850 million buckets supply of chicken. According to PETA, chickens are carelessly slaughtered everyday, chickens' throats are slit and put into tanks of boiling water in order to be dressed while still alive and feeling the pain. KFC gets these slaughtered chickens from West Virginia slaughter house. Obviously, KFC is not taking the demands of PETA because after two years their promise to abide the animal welfare still remains as a promise. Unlike, McDonalds, Wendy's and other food chains serving chickens took the demands and followed by the book. According to PETA KFC should:
- Follow the "Animal Care Standards Program" Lessen the quantity of ammonia in the air of their factory farms, develop the living spaces and lighting in chicken sheds, stop starving the chickens deliberately and make sure that the chickens are given mental an physical encouragement.
- Stop the slashing of the chicken throats,
- Use mechanized chicken gathering.
There is actually no best approach for sustainability because it would depend on the certain goal that would be reached by the organization. Rather, superiors involved in the organizations must make their own decisions which are based on varying cultural and environmental factors that are present. However, in this variability, there are common entrenched behaviors and thought processes that have to be changed which is necessary in order to embrace sustainability. The problem and complaints against KFC has two social issues to tackle, first, business ethics and second corporate social responsibility. In the first issue, since KFC is a multi-national company, seeking for profits globally and competitive advantage against their main competitors, there are a very huge demand of KFC's chicken, and their current method is a very easy and fast way to cope up with this demand. The big question is, what will KFC do?
