The leading lingerie company Victoria Secrets silently transformed its slogan, "Perfect Body," on Thursday, after the petition of Change.org. The store's Perfect Body original ad displayed was super imposed on 1- women image of the same appearance, thin and tall and mostly white, wearing the newest line of lingerie.

The Change.org petition, which had gathered signatures from almost 30,000 petitioners, asked for Victoria's Secretes to apologies about their ad, at the same time, change it. The petition, led by Gabrielle Kountourides, Frances Black and Frances Black, studying in Leeds University in England, explained that the ad urged unrealistic and unhealthy standards of beauty. Their petition goes...

"Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies in the hope that they will spend money on products that will supposedly make them happier and more beautiful. All this does is perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty. It contributes to a culture that encourages serious health problems such as negative body image and eating disorders. As an all-girl company making smart undies, we think we can do better," the company stated on its website. "Through this photo, we showcase women who are often neglected by the media and traditional retailers. We show the multitude of shapes perfect bodies can take."

However, Victoria's Secret did not make a public statement or apology about the ad, but did modify the tagline on its website, which reads, A Body for Every Body, but did not change the original image of the models.

There were no updates from the petitioners on Change.org expressing their excitement on the change, they explained that their advocacy will not stop until the firm apologize and promise not to employ degrading marketing in the future.