Chicago's playmaker, Derrick Rose is the inspiration of Adidas' latest basketball shoes to support his shot-sinking, highflying and defense-breaking style. They have boost in the mid-sole, a spring back and innovative material with every step, making energy return to his feet for quick forward, back, left and right moves. They have a synthetic leather upper and feature sprint plate and sprint web stability.

Adidas basketball shoes is known for its "A Quest for Perfection" - This was the driving force of Adi Dassler, founder of the world famous brand ADIDAS that is being marketed by ADIDAS-SALOMON AG (formerly Adidas). True enough, the themes for Adidas' current campaigns uphold the firm founder's vision, mission and goal.

Two of the branch segments of adidas-Salomon-adidas Sport Heritage and adidas Sport Perfomace-launched just recently two new campaigns. For Sport Heritage, their campaign's theme is "Ascent to 1000 meters". In the campaign, Adidas emphasised the "inspiration" they got by REINHOLD MESSNER, considered the "King of Heights" for his pioneering conquest of the Mt. Everest, the highest peak on the planet, without the use of artificial oxygen.

Meanwhile, for their latter brand portfolio, Adidas' theme is "Impossible is Nothing". Herbert Hainer, CEO of Adidas-Salomon, said this campaign talks about people taking risks, defying the odds and following dreams-in short, overcoming the impossible. The mission statement for this campaign is the following:

"Impossible is just a big word thrown around by small

men who find it easier to live in a world they've been

given than to explore the power they have to change it.

Impossible is not a fact. It's an opinion.

Impossible is not a declaration. It's a dare.

Impossible is potential.

Impossible is temporary."