It seems that this popular couple has called it quits officially! The on and off again relationship of Justin Bieber and Selena Gomez has been a favorite tabloid fodder for a long time now, what with all the drama that seems to follow the couple wherever they go. And now, the latest Justin Bieber and Selena Gomez news is that they are taking their rift to social media.

How? It seems that Justin Bieber has just unfollowed former flame Selena Gomez on Instagram. This was first reported by the website J-14, which was eagle eyed enough to spot that the few people that Justin follows on Instagram has become even less. The pop star follows a mere 45 people on his photo sharing account, and they include friends like Drake, and music collaborator Cody Simpson. Now, there are only 44 people on his "following" list and the missing person is Selena Gomez. So how do you explain this latest Justin Bieber Selena Gomez news?

According to speculations, it all has to do with the new song that Selena Gomez has just released. The single, entitled The Heart Wants What It Wants is reportedly about her stormy, rocky, relationship with Justin Bieber. The lyrics of the song is about young love that wants to have its own way, and is deaf to what other people -- friends, family, and fans alike -- may say. Further, there are speculations that this latest Justin Bieber unfollowing Selena Gomez news may also have been caused by jealousy on the Biebs's part. Why?

The sultry music video that accompanies The Heart Wants What I Wants video features a handsome co-star for Selena Gomez, a guy named Shiloh Fernandez. Even Selena has admitted that Justin was a bit jealous of Shiloh when the video came out. She said so, in an interview with host Ryan Seacrest. And, adding fuel to the fire, Selena posted a cutesy photo of herself and Shiloh Fernandez to her Instagram account, which may have been the last straw for Justin Bieber.