Britain has suffered its first outbreak of bird flu in six years, according to the U.K.'s The Telegraph.
Despite the recent bird flu outbreak, which occurred just in the time for the quickly approaching holidays, Liz Truss, the Environment Secretary, reportedly assured consumers that turkey, duck and other poultry is completely safe to eat in Britain.
Poultry farmers are reportedly worried that consumers will stray from purchasing poultry for Christmas, which is the busiest time of the year for these farmers. However, Truss has reportedly confirmed that the strain of bird flu found in Yorkshire was not the H5N1 type that can transfer to humans.
The European Commission has reportedly taken to emergency measures to contain an outbreak of bird flu in the Netherlands and Britain, including a prohibition on selling poultry products from the affected areas and a cull of affected animals, according to Reuters.
"The measures aim at quickly bringing the disease under control and at preventing the spread of the highly pathogenic avian influenza while minimizing the disturbance to trade," the Commission said in a statement.
Britain and the Netherlands are reportedly establishing protection and surveillance zones, introducing sanitary measures and prohibiting movements to sell poultry products to EU or third countries.
Public Health England reportedly stated the risk to human health, such as poultry workers coming into contact with infected birds, was "extremely low."
"Let's be clear, the Food Standards Agency have said it does not pose a risk for food safety for U.K. consumers," stated Truss.
She added, "The chicken and turkey people eat continues to be safe - this is a live animal disease."