Fans are desperate how Francis Lawrence managed the challenge of splitting Mockingjay into two films? Everyone is desperate for a sneak peek.
You can do all that and more today on the social media events of #ASKMOCKINGJAY.
At its heart, the The Hunger Games trilogy is a story about media. Author Suzanne Collins famously came up with the idea of children fighting to the death on television as she flipped channels between reality TV shows and war coverage. The love-blogging includes new footage and the fans could connect with the cast real-time!
- 10 a.m. PT / 1 p.m. ET: Reddit AMA with Natalie Dormer, who plays Cressida.
- 11 a.m. PT / 2 p.m. ET: Twitter chat with director Francis Lawrence.
- 4 p.m. PT / 7 p.m. ET: Facebook fan event with the cast of Mockingjay and a new clip.
- 6 p.m. PT / 9 p.m. ET: Yahoo and Tumblr livestream from the LA premiere, along with new footage from the film.
Lionsgate's legacy will do a follow up in this pioneering event of their social media film marketing. According to the New York Times, "inexpensive digital efforts" the studio applied for the first Hunger Games film in 2012, an endeavor that is still referred to as the model for urging social engagement in a movie franchise.
Fans created ID cards for the dystopian dictatorship of Panem where the trilogy happens. When the producer launched a poster in the form of puzzle on Twitter, it instantly trended as fans rushed to fix it together. It also sustained an immersive Capitol website since the release of the first installment, featuring propaganda, reports and even weather forecasts. Lionsgate set sleek posters of the leaders and rebel fighters for the second part of the trilogy. If you want more highlights and updates of today's social media events for #ASKMOCKINGJAY, check on Lionsgate twitter.
