"McDonald's: the Movie" is confirmed, and early reports peg it a slow-burn drama like "There Will Be Blood."
The new McDonald's Movie "The Founder" is confirmed, with John Lee Hancock of "The Blind Side" tapped to direct. There's hint the film won't be a commercialized biopic of the fast-food empire, though, as leaks on the script describe it as an overdrawn drama.
The script has been compared to "There Will Be Blood," a pessimist's account of the US oil industry. If the McDonald's movie is anything similar, then the audience may have a peek into how McDonald's actually made it big as a global fast-food chain (hollywoodreporter.com).
The film tells the story of Ray Kroc, and how he managed to turn the concept of Mac and Dick McDonald's small-time burger joint into a billion-dollar empire. The movie will reportedly have a somber tone, with scenes like Kroc staring into the desert and mumbling burgers under his breath.
Jeremmy Renner and Don Handfield will produce the FilmNation and The Combine collaboration. Robert Siegel will pen the script.
Director Hancock is credited for an earlier success with "Saving Mr. Banks," the story of the how Mary Poppins by P.L. Travers was adapted for the screen by Walt Disney. Hancock also directed "The Blind Side" and "The Rookie."
The McDonald's movie is the latest take on the billion-dollar fast food franchise; "Super-Size Me" by Morgan Spurlock took the McDonald's diet seriously and ate nothing but, for thirty days.
"Super-Size Me" gained a cult following for its brash take on fast food. Spurlock documented his progress (or deterioration) over the course of a month, with a diet restricted to the McDonald's menu (including liquids). He also committed to eat Super-Sized Meals whenever offered, which involved a quart of soda and extra-extra large servings of French Fries.
The McDonald's movie's release date is pending announcement.