When "Game Of Thrones" writer George RR Martin caught wind of Sony's decision to cancel "The Interview" premiere on Christmas day, he wrote a very long reaction through his own website.

Now, it looks like calling out the company and the major theatre chains' "corporate cowardice" paid off.

According to Deadline, Sony decided on a "surprise salvage" for the Seth Rogen and James Franco comedy in partnership with art house theaters.

The company has reportedly been contacting the bestselling author as well as other independent film theatres including Tim League and Tim Massett to be able to screen the movie in their cinemas.

"They were looking for a little bit of insight into the Sony situation," League told Deadline regarding the emails exchange between the company and the independent film theatre owners.

He added, "It seemed like an opportunity for Art House Convergence to get involved."

Prior to this, League and fellow AHC theater owners drafted a petition to "to show Sony there were people willing to go on the record publicly in support of the release of 'The Interview.'"

"Game Of Thrones" writer George RR Martin previously reached out to the film's co-writer and star in his blog through a joking yet serious-sounding offer.

"Come to Santa Fe, Seth," he offered in the post, "we'll show your film for you."

As a result of the talks with Sony, "The Interview" will be able to screen in more than 200 independent films.

"George R.R. Martin was probably the first one to say, 'Yes, me, George R.R. Martin, author of 'Game of Thrones' - I will show this movie!'" League added.

"These gigantic corporations, most of which could buy North Korea with pocket change, are declining to show a film because Kim Jong-Un objects to being mocked?" "Game Of Thrones" writer George RR Martin previously called out Sony in his blog.

Thankfully, other art house theatre owners shared the same sentiment as him.